Privacy Policy

1. Introduction

Good Guys Solar ("we," "our," or "us") operates the Good Guys Solar website and related services, including SMS/text messaging programs. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with our messaging programs. Please read this policy carefully. By using our services, you consent to the practices described in this Privacy Policy.

2. Information We Collect

We may collect the following types of information:

Personal Information

• Name (first and last)
• Email address
• Phone number (including mobile number for SMS communications)
• Home address and zip code
• Utility provider and monthly electricity bill amount
• Property details (roof type, ownership status, shade conditions)

Automatically Collected Information

• Device type, browser type, and operating system
• IP address and approximate geographic location
• Pages visited, time spent on pages, and referring URLs
• Interaction data from our chatbot and voice assistant

3. How We Use Your Information

We use the information we collect to:

• Provide personalized solar savings estimates and recommendations
• Schedule and conduct free solar consultations
• Send appointment confirmations, reminders, and follow-up communications via SMS/text message
• Respond to your inquiries and provide customer support
• Improve our website, services, and user experience
• Send promotional offers and solar industry updates (only with your explicit consent)
• Comply with legal obligations and protect our rights

4. SMS/Text Messaging Privacy

When you provide your mobile phone number and consent to receive SMS/text messages from Good Guys Solar, we are committed to protecting your messaging data. The following provisions apply specifically to our SMS messaging program:

• We will not sell, rent, or share your mobile phone number or SMS opt-in consent with any third parties or affiliates for marketing or promotional purposes.
• Your SMS consent and mobile information are used solely for the purpose of delivering the messaging service you requested.
• We do not use SMS opt-in data for any purpose other than the specific messaging program you enrolled in.
• Your phone number will not be shared with third-party data brokers, advertisers, or marketing platforms.

5. Information Sharing and Disclosure

We may share your personal information in the following limited circumstances:

• Solar Installation Partners: We may share your contact information and property details with licensed solar installation companies to provide you with quotes and consultations. This does not include your SMS opt-in data or consent.
• Service Providers: We use third-party service providers (such as Twilio for SMS messaging, cloud hosting providers, and analytics tools) to operate our services. These providers are contractually obligated to protect your information.
• Legal Requirements: We may disclose your information if required by law, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit and at rest, access controls, and regular security assessments. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. When your information is no longer needed, we will securely delete or anonymize it.

8. Your Rights and Choices

You have the following rights regarding your personal information:

• Access: You may request a copy of the personal information we hold about you.
• Correction: You may request that we correct inaccurate or incomplete information.
• Deletion: You may request that we delete your personal information, subject to certain legal exceptions.
• Opt-Out of SMS: You may opt out of SMS messages at any time by texting STOP to any message you receive from us.
• Opt-Out of Marketing: You may opt out of promotional emails by clicking the "unsubscribe" link in any marketing email.

To exercise any of these rights, please contact us at [email protected] or call us at (951) 555-0123.

9. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of your personal information. We do not sell your personal information. To make a CCPA request, please contact us using the information provided above.

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your browsing experience, analyze website traffic, and personalize content. You can control cookie preferences through your browser settings. Disabling cookies may affect certain features of our website.

11. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will post the updated policy on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us: